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Mattel Play! Town Opens Doors to Children

Families at CITY WALK in Dubai

Mattel Play! Town, a fun-filled ‘eduplay’ attraction for children between 2 and 10 years, opened doors today at CITY WALK, Dubai’s urban living destination by Meraas.

Jean Marc Bled, General Manager, Leisure and Entertainment at Meraas, and Julie Freeland, Senior Director, Global Live Events and Attractions at Mattel officially launched the family-friendly facility in the presence of members of the media.

In partnership with global toy company Mattel, Mattel Play! Town features engaging and stimulating play experiences built around five world-renowned brands: Barneyᵀᴹ, Thomas & Friendsᵀᴹ, Bob the Builderᵀᴹ, Angelina Ballerinaᵀᴹ, and Fireman Samᵀᴹ. Featuring live shows to create long-lasting memories, Mattel Play! Town is based on the innovative ‘eduplay’ concept that integrates play-based learning and highlights the importance of stimulating children’s imagination and love for fantasy to facilitate the development of social skills.

Mattel Play! Town welcomes visitors from 10am to 10pm daily. The on-site Mattel Play! Café serves healthy and nutritious meals and snacks. In addition, a well-stocked toy store exclusively retails the latest merchandise from Mattel including plush toys, souvenirs, accessories, clothing, school supplies, toys and books. As well as the five play zones and live shows, Mattel Play! Town also features a 4D cinema and birthday party rooms, making it an ideal venue to host children’s parties. Tickets are priced at AED95 for children and AED55 for accompanying adults, and are available online at, or the ticketing booth at Mattel Play! Town.

For more information, please visit - Dubai-UAE: 11 April 2016